Should Your Business Invest in Video?

The use of video for business has been growing rapidly and with the launch of IGTV is just going to get more in your face on social media and digital. You might still have your doubts. Is it really worth using videos? Aren’t images enough? Who’s going to make the videos for me? Etc etc etc.

Before you go into the “it’s all too hard” excuse list, here are some valuable statistics courtesy of Koozai:

· Videos provide a 74% increase in visitors' understanding of a product.

· 45.5% of Internet users view at least one video over the course of a month.

· 80% of users remember the videos they watch online.

· 46% of users take action after viewing a video online.

· Your website visitors are 64% more likely to buy a product after watching a video.

Content Marketing with Video


The answer is simple. Yes, it’s definitely worth it. Here are 5 reasons why you should invest in video now.


Video can lead to sales

Studies show users who watched an explainer-video about a product actually buy it. That’s what you want, right? Through your video, you can explain what your service or product is, get super creative with how you present it, and let the sales role in.


Video creates personality and builds trust

Video content engages watchers and ignites emotions. Look how powerful YouTubers have become in promoting a brand? When you are consistent in your postings, viewers start to get to know you and the trust grows from there. Be real, authentic and passionate about your brand and business, but most of all, have fun and people will love you.


Google and SEO love videos

Statistics according to Moovly show you are 53 times more likely to be at the top of the search list on Google if you have a video embedded on your website.  Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank. It’s seriously taking over.


It explains everything

Are you launching a new product or a service? Create a video to show how it works. Having an explainer video on your homepage is proven to be effective especially if trying to explain a difficult concept. The video doesn’t have to feature real-life people, there’s animation that can also bring concepts to life. Check out the very cool Creative Pencil on Content Makers to see what we mean.


It encourages social shares

If your video is entertaining enough, people will share it. If your video is moving enough, a lot of people will share it. By increasing your reach, you should equally increase your sales.


It's not as expensive as you think

Video has a reputation for being an expensive thing to produce and in the days of film and hefty professional Beta cameras and editing suites this was definitely the case. Now, thanks to computer editing programs and digital film, commercial video can be part of your social media and digital strategy and not blow your budget!


You can find many talented video specialists listed on Content Makers Directory.


Sarah Stevens is a former journalist, magazine editor and TV producer, and the director of Content Society. You can see more of her work here.

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